Anthony Mora PR

Media Training Secrets for Business Success

When I began in the public relations world over twenty years ago (that’s daunting), I quickly realized that landing an interview or a story for a client was only a part of the process. After having producers and editors give me some tough but needed feed... Read >

How to PR Blitz Your Indie Film

Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it! Film festivals can be seductive; there are now more a... Read >

5 Tips to Creating a Successful Small Business Marketing Strategy

Everyday we are bombarded with news about new apps, new social media sites, and the latest online marketing approaches. It’s easy to get lost trying to keep up with the latest developments. It’s also dangerous; you can spend your time trying to stay ahe... Read >

Taking Your Business' Marketing In Your Own Hands – and Winning

There hasn’t seemed to have been much positive economic news for quite a while. Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. ... Read >

PR 2.0: Succeeding in the New Media World

When it comes to distribution and media outlets, PR has changed dramatically. Mailing used to be the standard way of sending out information (actually it’s not a bad approach now at days, since everyone is getting so adept at hitting their keyboard delet... Read >

The Small Business Marketing Success Secret

The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in... Read >

Why Your Brand is Your Fortune

You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong.  They sell their brand.  Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success.  Why is developing a successf... Read >

How to (Phone) Pitch The Media

You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a fir... Read >

How Do I Launch a Targeted PR Campaign?

You're looking to get media coverage on Oprah, or Time, or CNN.  You're holding your breath for the Today Show and the Wall Street Journal.  I don't blame you.  Those are great hits.  But the problem is those hits take time to garner and usually take ... Read >

What If I Don’t Launch A PR Campaign?

Think of Steve Jobs, Richard Branson, Dr. Andrew Weil, and Oprah Winfrey.  Now think of where they'd be if they'd never been featured in the media; not one magazine article, not a mention in the newspaper, not one TV appearance - no media coverage whatso... Read >